Brand Identity is about perception. It determines how the world sees you and relates to your product or service. Brand Identity is part of your overall Branding: is all about you and your business including everyone who is a part of that business.
Branding covers everything from the way the employees dress and answer the phone to the visual communications your business presents to the world. These visual clues include your logo, all your marketing collateral and your website.
These elements of the branding equation are the visual identity of your business.
If you were to replace the word "branding" with "reputation" this would get your attention. You care about your reputation, Yes?
Branding is all about the impression you make. If you want to succeed, that impression should do two jobs - it should convey what is special about your business and it should show you in a positive light.
Of course, many small businesses make a good impression most of the time without ever giving a thought to their brand. But think how much more successful you would be if you gave a good impression all of the time.
We can help in producing a full branding identity for your business, including all graphics and stationery.